Additionally, Reuters Station has many tools that QuoteCenter does not. Reuters Station has access to BExtra.XLA which has additional DDE functionality that BTools.XLA does not.
Edit - Just to add, you can write the ticker symbols into a column (i.e. A2, A3, A4 -- be sure to leave A1 empty) and then you can put column references along the 1st row of each other column (i.e. B1, C1, D1). After that, click onto A1 to make it the active cell, then click Reuters Tools-->Symbol Table.
I know that is not quite what you are asking for, but just wanted to point out there are a few different ways to pull the data into Excel.