The chart above doesn't come from cnnmoney, it comes from BigCharts...
the source of the image is infact:
http://chart.bigcharts.com/custom/cnnmoney-com/markets/big.chart?ClientID=44711&symb=djia&sid=1000001643&time=1dy&freq=5mi&type=256&mocktick=1&symbtype=0&country=US&rtsid=1000001643&style=2000&size=1&uf=8192&rand=6092
I would take a guess and say the cnn-money-com and ClientID=44711 are all part of some agreement that CNN has with BigCharts to display this information.
The rest of the attributes can be rationalised as:
symb=djia {is obvious the ticker symbol}
sid=1000001643 {mmmm dunno, but maybe something to with client ref numbers}
time=1dy {the tim eperiod of the chart shows one day's worth of data|
freq=5mi {at 5 minute periodicity}
type=256 {some formatting or layout setting}
mocktick=1 {some more formatting or layout setting}
symbtype=0 {maybe indicating an index? vs stock? vs futures?}
country=US {self explanatory}
rtsid=1000001643 {dunno}
style=2000 {formatting?}
size=1 {obviously size 1 is a small chart, what are the other settings? hazarda guess at 2 and maybe 3?}
uf=8192 {dunno}
rand=6092 {dunno}
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